According to recent studies, the virtual goods market in the US is estimated at $2.9B in 2012 up from $2.2B in 2011 and projected to be $5.4B in 2015. Combining this data with the fact that more gamers are switching from game consoles to online gaming means that every month Massive Multiplayer Online (MMO) games are getting even more massive.
These amazing growth rates also mean that more and more of our advertisers are looking for additional ways to get gamers to select their offers from the growing number of choices on the Matomy Money Offer Wall.
During the coming weeks we will release new offer formats on our offer wall. In this blog post I will cover three of the most recent as a starter course.
- Branded offer wall – Some brands like to go bigger than the rest and stand out. We can now cater to this need with our premium branded offer wall. Matomy Money’s offer wall can be custom branded in the style, logos and colors of your brand to help get your message out in a way no one will miss.
- In-game video widget – One of the newest features is the in-game video
widget which allows the player to watch videos and earn game points directly from the game without even heading for the offer wall! Once the end user clicks the play button, a shadowbox opens with a newly-designed video player and plays the video. The points are paid only after the video is watched in its entirety.
- “View & Do” – Engaged video offers – Videos ads are a great way to brand and introduce upcoming new products to gamers. But sometimes you want that extra engagement. In our new “View & Do” video ads the user is required, after viewing your ad, to perform a desired action to get his game coins. These ads are perfect for freemium software developers and new websites but also for subscription-based services, online shopping, app distribution and user acquisition – the opportunities are endless.
These are some of the newest features we’ve been working on, we’re sure once you try them for the first time you will see the difference in your conversion rates and revenue. We are constantly coming up with new placements and ad formats, so be sure to check the blog from time to time.
Advertisers Business Development Manager.