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From in-game videos to digital collectibles – Casual Connect Seattle
I just got back from the US after a very busy week in Seattle and NY. The Causal Connect conference was very interesting and thought-provoking especially in light of the news coming in from Wall Street about Zynga and Facebook. The efficiency of in-game premium placements was discussed extensively and … Read More »
The Challenge of Improving Traffic – Part 1
The advertiser-user relationship isn’t always based on trust. Some users wish to take advantage of that set of rules, thus damaging the advertiser's campaign in the process.The bottom line – we need to match good users with good advertisers, and we need to have the best "matchmaking" tools around. Read More »