Blog

Welcome to our blog. From time to time we will update you on news and other industry trends. Feel free to spread the word.

What’s up at AppsMania 2013
Written on April 28, 2013
  AppsMania - IMA’s 3rd Annual Developers Conference was held in Tel Aviv, Thursday, April 25 and Matomy was one of the gold sponsors at the event. The event was packed with hundreds of mobile app developers, startup representatives, mobile advertising networks, investors and angels. The one topic that everyone addressed … Read More »
New! Self-upload and Management Solution for Advertisers
Written on January 7, 2013
The platform allows all of our affiliate networks to have real-time campaign control and maximize their campaign results. Read More »
Monetization Strategy and Your Bottom Line
Written on September 12, 2012
Coming up with a good game monetization strategy is a lot more difficult these days than before. As a publisher account manager I constantly search for the best campaigns, the highest payouts and the highest traffic quality possible. However, gamers today are a lot more familiar with virtual currency and … Read More »
Gamescom 2012 – Games, Beer and …. Business
Written on August 22, 2012
I just came back from Cologne Germany where we exhibited in Gamescom – the world’s largest trade fair dedicated only to games. More than 275,000 visitors experienced new titles and innovations from over 600 exhibitors. The show included PC and console games, online and browser games, as well as mobile … Read More »
GDC Europe Blog Day 2.
Facebook, Mobile and Cathedral Bells
Written on August 14, 2012
The second day of GDC Europe featured the "Facebook Developers Day". The schedule was packed with tech talks but also a panel of the top publishers on the platform. Read More »
GDC Europe Day 1.
Bubbles and The Future of F2P Games.
Written on August 13, 2012
The highlight of the day for me was the lecture of Philip Reisberger. Until recently Phillip was the chief revenue officer of Bigpoint and he talked about flexible pricing for online F2P games. Read More »
From in-game videos to digital collectibles – Casual Connect Seattle
Written on August 6, 2012
I just got back from the US after a very busy week in Seattle and NY. The Causal Connect conference was very interesting and thought-provoking especially in light of the news coming in from Wall Street about Zynga and Facebook. The efficiency of in-game premium placements was discussed extensively and … Read More »
The Challenge of Improving Traffic – Part 2
Written on July 11, 2012
In my previous post I described the problems in trying to run an efficient fraud detection and prevention system.  I will now try to present what are, in my opinion, the most important aspects in overcoming these problems and maintaining an efficient, ever-improving, fraud detection and prevention system. A Multi-tiered … Read More »
The Challenge of Improving Traffic – Part 1
Written on June 11, 2012
The advertiser-user relationship isn’t always based on trust. Some users wish to take advantage of that set of rules, thus damaging the advertiser's campaign in the process.The bottom line – we need to match good users with good advertisers, and we need to have the best "matchmaking" tools around. Read More »
Impressions from the Social Games Summit 2012
Written on May 29, 2012
Two major topics were very prominent during the summit. 1. Cross-platform engagement 2. Videos, Videos and more Video Read More »